By developing and maintaining a strong relationship with the media, your group will enjoy the following rewards:

• People in your community—youth, adults, and children—will learn about your program and receive helpful crime prevention information.

• Media partnerships and support from local celebrities and officials will generate new resources, greater media exposure for your program, and ideas for rejuvenating your program.

• More people will learn about—and perhaps decide to volunteer for—your program.

• Volunteers will appreciate positive public recognition of their efforts.

Youth in Action Bulletin

March 2000     Number 14